Slice has appointed actress Nayanthara as its new brand ambassador to strengthen its relationship with the audience after the success of its mango flavour.
Popular mango flavored drink Slice has recently announced the appointment of acclaimed actress Nayanthara as its latest brand ambassador. The collaboration aims to strengthen Slice's connection with its audience and reaffirm its position as the drink of choice for mango lovers.
About Slice
The slices have gained popularity in households across the country for their delicious mango flavour. This drink has become synonymous with refreshment during the scorching summer months, offering a burst of fruit flavor in every sip. Originally introduced by PepsiCo in 1984, Slice was discontinued in North America but later reintroduced as an organic food brand by New Slice Ventures LLC. In India, PepsiCo re-introduced Slice as a mango-flavoured fruit drink under the Tropicana Slice brand in 2008.
Nayanthara: The Lady Superstar
Nayanthara, popularly known as the 'Lady Superstar' of Indian cinema, brings her charisma and massive charm to the Slice family. With a range of critically acclaimed performances, Nayanthara strikes a chord with audiences of all ages, making her the perfect choice to represent Slice.
Nayanthara's excitement
Expressing her excitement about the association, Nayanthara said, “I am thrilled to be a part of the Slice family and contribute to the legacy of this iconic brand. Known for its memorable campaigns, I look forward to being a part of the brand’s upcoming projects.”
slice perspective
Anuj Goyal, Associate Director, Slice & Tropicana, PepsiCo India, expressed his pleasure in welcoming Nayanthara to the Slice family. He believes that Nayanthara's mass appeal will further strengthen the brand's connect with its core consumers.
a new chapter
With Nayanthara, Slice plans to add more excitement to the upcoming summer season. The brand is set to unveil a new campaign that promises to immerse fans into the delightful world of Slice in a unique and adorable way. The collaboration between Nayanthara and Slice marks a new chapter in the brand's journey, which promises to bring joy and refreshment to consumers across the country.